BRNSFT's Productivity Blog

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The Doorway Effect: Why Your Brain Wipes the Slate Every Time You Switch Apps

Every time you Command-Tab, your brain treats it as walking through a door. The literature on the doorway effect says that crossing an event boundary flushes some of the state you were holding a second earlier. On a modern Mac, you cross fifty of those boundaries a day. That's not a productivity metaphor. It's a specific finding about how the brain segments time.

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